New ‘Be Food Smart’ Change4Life campaign

Government launches new ‘Be Food Smart’ Change4Life campaign

via NeLM – Nutrition and Metabolism on 1/7/13

Source: Department of Health (DH)

The Public Health Minister is launching a new Change4Life campaign – ‘Be Food Smart’ – to promote healthier eating habits. Those who sign up to the campaign will receive a free ‘Food Smart Meal Mixer’ containing a number of quick, easy, healthier recipes, as well as a range of offers from a number of food manufacturers.   A prime time advertising slot is the centrepiece of the campaign, exposing the ‘hidden nasties’ in everyday foods, and helping people to be ‘food smart’.  The campaign also features a smart phone and tablet app featuring a meal mixer and a shopping list function, to help people make healthy choices in the supermarket.   Please see the link below for further details.