EBSCOhost: Innovating for Life Awards.

British Journal of Midwifery • May 2012 • Vol 20, No 5   AWARDS
2nd March 2012  Royal Society, London

Cow & Gate joined forces with journals, Infant and the British Journal of
Midwifery to present the Innovating for Life Awards, designed to encourage and reward initiatives that demonstrate innovation in infant and maternal care amongst the midwifery and neonatal professions and
recognise the critical role they play in giving babies the best start in life.

The winners were announced at a ceremony on 2nd March 2012 at the Royal Society, London. The judges drew up a shortlist of three midwifery entries and two neonatal entries, and the winners were announced by Dr. Janet Warren, Head of Medical Affairs at DANONE Baby Nutrition.

Project title: Improved parental education and IT website
Lead applicant: Alison Cooke, Parent Education Midwife, Parent Education Midwifery Team, East Cheshire NHS Trust.
A new Parent Education programme to optimise education in the class setting and increase postnatal education in the ward. The team’s goal is to provide enhanced customer service, improving choice and convenience for mothers and their families, which in turn will create a better and more positive maternity experience.